Imagine the last item on the evening news in the UK. ‘‘Today marks the start of the English cherry harvest. Let’s go to Aspley Guise in Bedfordshire to the English Cherry Company to see how it’s going.” Then follows a report on the expected tonnage this year, an interview with a grower, pictures of the fruit in boxes and it finishes with, “and the fruit will be available in your local shops as from tomorrow!” I don’t think that would be allowed under the BBC’s policy of no advertising, but French people are kept informed, on the evening news, of which French fruits and vegetables have been freshly harvested and are ready for eating.

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